My Little Plastic Footprint

Initiative Type: Other

Belém Statement Area: Emerging Pollutants

Initiative Location: Netherlands

Time Frame: 2012-Ongoing

Description:

My Little Plastic Footprint is an app that helps you reduce your plastic consumption by going on a plastic diet. Reduce your plastic usage and choose sustainable alternatives. My Little Plastic Footprint focuses on plastic items found in the main areas of our daily lives. With every item you add to your diet, you will discover a sustainable alternative that you must achieve. To calculate your plastic footprint, we have created the Plastic Mass Index (PMI). The PMI is a measure to calculate your contribution to plastic pollution. The closer your PMI is to zero, the less you contribute; the closer your PMI gets to 100, the more you contribute. By going on a plastic diet, you will reduce your PMI.

Contact: Plastic Soup Foundation, pers@plasticsoupfoundation.org

Initiative Website: https://mylittleplasticfootprint.org/index.html